MVP School - Build, Test, Learn: Digital Product Development Workshop

📘 Day 1: Foundation - Understanding & Validating Your Idea

Building a strong foundation for your idea validation journey

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🎯 Session Content (3-4 hours):

Idea Presentations & Group Analysis: Each participant presents their idea (5 minutes) and receives constructive feedback from the group
Problem Analysis Workshop:
- Clearly define the core problem
- Who is affected by this problem?
- What's the size and impact of the problem?
- What existing solutions are available and why are they insufficient?
Building Assumption Maps:
- Customer assumptions (who they are, what they want, how they behave)
- Problem assumptions (is it real, is it painful enough)
- Solution assumptions (will they use it, will they pay for it)
- Categorizing assumptions: most risky vs easiest to test
Formulating Testable Hypotheses:
- Converting assumptions into specific hypotheses
- Defining measurable success criteria

🎯 What You'll Accomplish in This Session:

✅ Comprehensive problem analysis document
✅ Assumption map prioritized by importance
✅ 3-5 specific testable hypotheses
✅ Clear success criteria for each hypothesis
✅ Initial market validation report
✅ Detailed testing plan for days 2-5

💡 Post-Session Homework:

Conduct 3 exploratory conversations with potential customers
Focus on understanding the problem, not pitching the solution
Document key observations and insights

📗 Day 2: First Build Based on Insights

Transform what you learned into a testable product

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🔨 Session Content (3-4 hours):

Learning Share: Each participant presents their conversation results (10 minutes)
Hypothesis Updates: Based on real conversations
Speed Building Challenge: Create a landing page in 60 minutes that reflects what you learned
Tools: Webflow, Carrd, or WordPress
Smart Survey Creation: Questions based on updated hypotheses
Page Testing: With 5 new people during the session

🎯 What You'll Accomplish in This Session:

✅ Landing page built on real insights
✅ Survey that tests core hypotheses
✅ 20+ responses from target audience
✅ Initial data analysis and insights

💡 Post-Session Homework:

Share the page and survey with your extended network
Gather more responses and feedback
Document patterns and key observations

📙 Day 3: Interactive App + Perceived Value Testing

Build a functional app and test customer willingness to pay

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🔨 Session Content (4 hours):

Yesterday's Results Review: Quick analysis of survey data and direction updates
Choose Your Building Platform:
- Bubble: For complex apps and advanced databases
- Glide: For simple apps and rapid prototyping
- Softr: For Airtable-based applications
- FlutterFlow: For native mobile apps
Build Functional Prototype:
- Design core interfaces (2-3 main screens)
- Add essential functionality (login, form, result)
- Connect simple database
- Test complete workflow
Design Payment Testing Experience:
- Add realistic pricing page
- "Buy Now" form (no real payment processing)
- Custom confirmation messages
- Track purchase intent
Integration & Connection:
- Connect landing page to app
- Add basic event tracking
- Test complete journey
Live Testing Session:
- Invite 5 real users to test the app
- Observe their behavior during use
- Gather immediate feedback on the experience
- Measure willingness to pay the suggested price

🎯 What You'll Accomplish in This Session:

✅ Fully functional integrated app with database
✅ Complete end-to-end user experience
✅ Payment willingness testing system with measurable results
✅ Detailed report from 5 real user tests
✅ Analysis of friction points and improvement opportunities
✅ Initial indicators on business model viability

💡 Post-Session Homework:

Share the app with 10 additional people and test them
Collect written feedback on each interaction
Document bugs and technical issues
Record opinions on suggested pricing

📘 Day 4: AI Enhancement + Advanced Analytics

Add smart features and build comprehensive analytics system

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🔨 Session Content (4 hours):

Testing Results Review: Analyze user behavior and collected feedback
Adding Artificial Intelligence:
- OpenAI API: For text processing and smart conversations
- Claude API: For advanced analysis and user assistance
- Embedded ChatGPT: Via No-Code platforms like Bubble and Glide
- Zapier AI: For smart task automation
- Choose one feature that adds real value to users
Build Advanced Analytics System:
- Google Analytics 4: For complete user journey tracking
- Microsoft Clarity: Free and excellent Hotjar alternative for heatmaps
- PostHog: For comprehensive analytics and product tracking
- Mixpanel: For in-app user behavior analysis
- Set up custom events and key metrics
A/B Testing Experiments:
- Test two versions of the main page
- Compare different prices or offers
- Test different conversion messages
- Measure statistical results
Automation & Integration:
- Connect app to Zapier for task automation
- Send automatic notifications to new users
- Auto-update databases
- Create automated weekly reports
Performance & Speed Optimization:
- Measure loading times
- Optimize images and content
- Test mobile device performance

🎯 What You'll Accomplish in This Session:

✅ App enhanced with functional AI feature
✅ Comprehensive analytics dashboard tracking all important metrics
✅ A/B test results with clear recommendations
✅ Automation system that saves time and improves user experience
✅ Detailed performance report with improvement suggestions
✅ Smart and personalized notification system

💡 Post-Session Homework:

Monitor analytics for 24 hours and record observations
Test new features with users
Gather final data for the presentation
Prepare your product story with real numbers

📕 Day 5: Final Presentation + Growth Strategy

Present your final product and create realistic growth plan

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🔨 Session Content (4 hours):

Final Data Analysis:
- Comprehensive review of all collected metrics
- Analyze user behavior across 5 days
- Extract key insights and lessons learned
- Evaluate the validity of initial hypotheses
Last-Minute Improvements:
- Fix critical bugs discovered
- Update content based on feedback
- Improve user experience at critical points
- Ensure all links and functions work
Presentation Preparation (90 minutes):
- Product Story: Problem, solution, journey
- Data & Results: User numbers, conversion rates, feedback
- Hypothesis Validation: What was proven and what was disproven
- Lessons Learned: What worked, what failed, and why
- Opportunities & Challenges: What you discovered from the market
Participant Presentations:
- Each participant presents their product (10 minutes presentation + 5 minutes discussion)
- Live demonstration of the app and its features
- Share key data and achievements
- Receive constructive feedback from the group
Growth Strategy Workshop:
- Identify most realistic growth opportunities
- Create next 30-day action plan
- Determine required resources and tools
- Define metrics to monitor
- Strategy for acquiring first customers
Networking & Partnerships:
- Open networking session among participants
- Explore collaboration and partnership opportunities
- Exchange expertise and specializations
- Form ongoing support groups

🎯 What You'll Accomplish in This Session:

✅ Professional presentation with compelling story
✅ Comprehensive report with all data and results (20+ pages)
✅ Detailed action plan for next 30-90 days
✅ Clear strategy for acquiring first customers
✅ Support network of other entrepreneurs
✅ Completion certificate with achievement portfolio
✅ Comprehensive reference guide for all tools used
✅ Monthly follow-up plan for 3 months

Build, Test, Learn

Are You Facing These Challenges?

You have a great idea

You spend months planning

You don't know what the market wants

The Solution: Learn Through Hands-On Practice

🛠️ Build Fast and Smart

🧪 Test with Real Customers

📊 Learn from Real Data

🚀 Launch with a Ready Product

Workshop Program - 5 Practical Days

📘 Day 1: Foundation - Understanding & Validating Your Idea

🎯 Session Content (3-4 hours):

🎯 What You'll Accomplish in This Session:

💡 Post-Session Homework:

📗 Day 2: First Build Based on Insights

🔨 Session Content (3-4 hours):

🎯 What You'll Accomplish in This Session:

💡 Post-Session Homework:

📙 Day 3: Interactive App + Perceived Value Testing

🔨 Session Content (4 hours):

🎯 What You'll Accomplish in This Session:

💡 Post-Session Homework:

📘 Day 4: AI Enhancement + Advanced Analytics

🔨 Session Content (4 hours):

🎯 What You'll Accomplish in This Session:

💡 Post-Session Homework:

📕 Day 5: Final Presentation + Growth Strategy

🔨 Session Content (4 hours):

🎯 What You'll Accomplish in This Session:

What You'll Get from the Workshop

Real and Ready Product

Data from 50+ Interactions

Rapid Development Skills

Proven Methodology

Entrepreneur Network

Clear Future Plan

🚀 "Build, Test, Learn" Workshop

Frequently Asked Questions